Global premium denim brand, G-Star RAW, makes its way into the country through Jabong
THEY dona��t call it 3D jeans for nothing. Known for pioneering the concept of raw denims that are deliberately untreated and unwashed, this signature denim from premium Dutch clothing company, G-Star RAW, offers silhouettes that follows the line of your body right down to the ankle, with the help of shaping seams and darts. Having launched their debut collection in India via Jabong on November 7, G-Stara��s internationally coveted range of jeans, T-shirts, vests, shirts and jackets are now up for grab online. Delhi-based Arun Chandra Mohan, founder and CEO of Jabong, says, a�?Unlike brands like Lee, which target the masses, G-Star is an iconic brand in the premium category and is a favourite among celebrities like Liv Tyler, Jay Z and Hiedi Klum.a�?
With around 120 unique styles, the Jabonga��s G-Star collection includes jeans made of Japanese denim (woven using traditional techniques from old looms in Japan). We like the ones that are designed with deep crinkles to give a moustache effect, and a sweat pant with a broad waistband laced with drawstrings. Youa��ll also find casual cotton polo T-shirts that are available with interesting prints like denim-inspired fire-fightera��s helmet and a motorbike with a pair of jeans hang from its handlebars. With winter fast approaching, we also suggest you check out the jackets (casual and bomber) that are sure to turn heads while keeping you warm. Priced from Rs.2,500 to Rs.20,000. Details: jabong.com
a�� Karan Pillai