FEW weeks earlier, I wrote about how radio could get a fresh sound if it had a children’s show on air. It’s always great to encourage talent, especially among the young, because you never know when you’ll get a presenter who’ll be a hit with the next generation. Radio hunts that search out junior talents are a great platform for a child to discover whether he or she has what it takes to make the cut (which is not much at all).
Recognising the need to discover fresh talent with an absolutely new perspective, India’s largest radio network, 92.7 BIG FM, has announced the launch of a nation-wide hunt to identify the most talented child radio jockey. This massive talent initiative, christened ‘BIG Junior RJ’, will also be conducted in Chennai and is targeted at children between six and 14 years of age.
The month-long campaign, which concludes on Christmas Day, will audition children from several schools across the country. They will be judged on parameters such as spontaneity, speech delivery, diction, confidence, general knowledge and presenting abilities. The station will select five young RJs per station and the winners will get a chance to host a show with the senior presenters of Big FM on December 25.
I think the excitement of reality shows such as this one gives parents the advantage of being actively involved in grooming their young ones to stand out in a contest. The programme will also give children a fantastic new opportunity to display skills that are often overlooked in their age group, but are prized in radio presenters. So keep yourself tuned in to 92.7 BIG FM to know more.
With 2013 almost pulling down its shutters, 2014 is promising to be a year where, hopefully, many radio units will put out unique concepts — both reality and non-reality based — that could change the sound of radio in India. Here’s looking forward to that.
— Niladri (firstname.lastname@example.org)
The writer’s views expressed here are entirely in his personal capacity.