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    Sustainable label, Sense Organics, is now retailing in India, with 100 per cent cotton clothes.

    IT WAS way back in 1996 that Bengaluru-based Sense Organics, the organic kidswear brand, was launched. Interestingly, Germany was its very first market. Having gained a foothold in the Western European nation, the label then made inroads into other countries and is currently available in 11 nations across the globe. The label is finally retailing on home turf from early next month.
    Benefits of fairtrade
    Run by Sreeranga Rajan, Sense Organics was never sold in India in all of its 20 years of manufacturing in the country. So why start now? a�?I feel that ita��s only now that the Indian market is ready for something like Sense Organics,a�? explains Rajan, CEO, whose family has a cotton farming business, based in Tirupur. a�?There is an urgent need for organic kidswear brands in the country and we hope to fill the gap,a�? he adds. With products that are completely organic, and made from 100 per cent cotton, the business is sustainable in more ways than one a�� they function on wind energy and advocate zero wastage, with all excesses converted to paper, which is used for packaging. a�?I have seen the havoc conventional cotton farming wreaks on the environment and the farmers themselves. My label is a way of giving back to the community,a�? shares Rajan.
    The designs, conceptualised by Rajan and his team of experts, are vibrant, colourful and fun. a�?We have a core collection available throughout the year and one seasonal collection at any given time. Right now, we have a line of summer-friendly clothes. Wea��ve unusual hues, such as powder blue, peach and crimson,a�? he shares. Expect quirky and adorable prints like pineapples, palm trees and Hawaiian dancers among others. Geared towards young, environmentally conscious parents, garments include dresses, T-shirts, trousers, hats, bibs, baby grows, bodysuits and gowns.
    Skin deep
    The label also addresses parentsa�� need for organic skincare with products such as body shampoos, baby lotions, and healing and nappy balms that are free from chemicals.
    Rs 549 upwards. Details: sense-organics.com

    Stepping up
    With the Show Your Label week by Fairtrade India in full swing, Rajan has opened up his factories in Bengaluru and Tirupur, to let the public know how their clothes are made. Also joining Sense Organics in this initiative is Pondicherry-based Anjali Schiavina of Mandala Apparels. a�?I feel it would benefit customers if they see the processes involved, interact with the workers who cut and sew and turn fabric into something that can be worn,a�? says Schiavina.

    a�� Rashmi Rajagopal


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