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    Viswa & Devji jewellers comes to town with the promise of exclusivity

    With over 20 stores in the Middle East, Viswa & Devji jewellers tested waters in India in 2008, when they launched their first store in Coimbatore. “It’s my home, so I was familiar with its demographics. After retailing there for over seven years, we wanted to expand,” says Prem Kishan, the managing director. This Sunday, they will introduce their intricately-designed diamond jewellery to Chennai.

    Their 5,000 sq ft store—housing necklaces, earrings, bracelets and rings in platinum, white and yellow gold—promises exclusive designs. Kishan says they will not repeat a design, unless a customer asks for it. The store also has in-house designers who will sketch a customer’s requirement, create a 3D image and give advice on dimensions and cuts. Though they have no online presence yet, Kishan says he isn’t worried about competition from brands like CaratLane or BlueStone. “Our jewellery is for people who are design conscious. We only compete with ourselves,” he says, adding that an e-commerce website is in the pipeline, as are new stores in Hyderabad, Bengaluru and Kochi.

    On GN Chetty Road. From Rs 10,000. Details: 46264000
    Ranjitha G

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