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    Viswa & Devji jewellers comes to town with the promise of exclusivity

    With over 20 stores in the Middle East, Viswa & Devji jewellers tested waters in India in 2008, when they launched their first store in Coimbatore. a�?Ita��s my home, so I was familiar with its demographics. After retailing there for over seven years, we wanted to expand,a�? says Prem Kishan, the managing director. This Sunday, they will introduce their intricately-designed diamond jewellery to Chennai.

    Their 5,000 sq ft storea��housing necklaces, earrings, bracelets and rings in platinum, white and yellow golda��promises exclusive designs. Kishan says they will not repeat a design, unless a customer asks for it. The store also has in-house designers who will sketch a customera��s requirement, create a 3D image and give advice on dimensions and cuts. Though they have no online presence yet, Kishan says he isna��t worried about competition from brands like CaratLane or BlueStone. a�?Our jewellery is for people who are design conscious. We only compete with ourselves,a�? he says, adding that an e-commerce website is in the pipeline, as are new stores in Hyderabad, Bengaluru and Kochi.

    On GN Chetty Road. From Rs 10,000. Details: 46264000
    Ranjitha G


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