With an interplay of traditional motifs on Indian fabrics, Myoho launches its AW’15 line in the city
Taking inspiration from the Buddhist mantra Nam Myoho Renge Kyo that symbolises the mystic forces of nature, the eight-year-old brand Myoho is introducing their new Autumn Winter 2015 line in the city this weekend. Featuring traditional Gujarat ajrak motifs, and floral patterns, the colours showcased are black, natural indigo, burgundy and rust with bits of grey.
Helmed by the Mumbai-based designer duo Kiran Jaisinghani and Meghna Agarwal, the brand has regularly showing in the city in the past five years. Known for an inclination towards Indian handlooms, their latest collection is called The Earth Song, which is a striking mélange of monochrome Ajraks paired with bold geometric floral appliqués. “Meghna and I are extremely textile driven and there is a never-ending supply of inspiration that we find in handloom textiles and vegetable dyes when we start developing the prints for any collection,” says the 35-year-old Jaisinghani.
Block-printed and resist-dyed, using natural indigo and madder dyes, on offer are a variety of silks like tussar, gajji and malangiri, along with flat chiffon. “We always design by instinct and our colour palette is also a result of what we individually are drawn towards that time of the year. Right now, we find these colours ever so inviting, complementing the silhouettes for the line like sharp monochrome blocking asymmetric tops, easy floor length draped dresses and lots of bias cut dresses,” informs the designer.
`10,000 onwards. Details: 28291443
— Srishti Dasgupta