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    Social Media Week kicks off in the city, starting Monday 

    Since its inception in 2008, Social Media Week (SMW) has grown from nine to 26 cities. And for India, Bangalore is all set to play host to the second leg of the event. The week-long worldwide event explores the economic, social, and cultural impact of social media and will be simultaneously held at Barcelona, Copenhagen, Hamburg, Lagos, Milan, New York and Tokyo.

    Pop culture
    The theme of this year’s festivities, powered by Nokia, is #SocialMedia for #SocialChange, a reflection of the need to constantly be in contact with the world around us. It will explore the trends of social networking and communication technology including wearable technology and concepts like crowd funding. #SMW begins on February 17 and will be on until February 21 at popular hotspots in the city including Barleyz, Hard Rock Café and The Leela Palace. So if you want to increase your social media engagement, then check up their schedule and get inputs on topics that range from advertising, marketing and networking to parties. Plus culture, media, lifestyle, technology, advertising and environment.

    Telling us about the choice of location, Ravi Handsak, co-founder of R SQUARE consulting, the hosts in Bangalore, says that it was a natural decision to take the event to our city. “After the roaring success of Social Media Week in Mumbai, Bangalore was an automatic choice for the next SMW as it is considered the start-up, technology and innovation capital of India,” he explains, adding that the city is ‘home to many vibrant communities active on social media’.

    Taking centrestage
    Among the speakers, Milind Soman draws the most attention. The actor-model is joined by chairperson of Manipal education services Mohandas Pai, ACP Traffic B Dayananda and AICC Spokesperson Rajeev Gowda. Topics such as “2014 Elections, will social media be a game changer?”, crowdfunding and the concept of sexting are also on the agenda. Other prominent speakers include Neville Taraporewalla, GM of Microsoft Advertising & Online and Rishi Dogra from PepsiCo.

    As per SMW’s philosophy, most of the events are free, but you will need to register online and select the event(s) you’d like to attend as there is a cap on the number of attendees. And if you cannot make it, in the true spirit of technology and social media, the event will be streamed at livestream.com/smwbangalore.

    Details: socialmediaweek.org/bangalore

    Aakanksha Devi

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