designer Rehana Basheer opens a new store in Chetpet with more than 100 options for anarkali lovers. In the industry for more than 10 years, and clients like actresses Jyothika and Shalini, the designer is not particular about trends. Rather, she follows her personal aesthetic and experiments with colours and fabrics. “Neon is big right now, but I prefer to use it with pastel shades. Another example is this anarkali where I have used brocade on georgette with animal prints at the bottom,” the designer explains. So expect a blend of printed cotton with georgette or raw silk, kalamkari on georgette and ikat with brocade. Also, there are pieces with stone and pearl work. With the new store accommodating her workforce of over 40 tailors, the designer is often on hand to meet clients.
Basheer says her customers’ fit is priority. “I make sure all my anarkalis are customised and suit their personality,” shares the designer who works on occasion outfits – especially for bridal events like the mehendi and sangeet. Lehengas and bridal wear are made on appointment. You are also encouraged to choose from a variety of semi-stitched material in printed cotton, plain tussars, ikat and more, sourced from Kolkata, Jaipur and Mumbai.
Basheer, who began designing from her home in 2000, pays attention to her dupattas. “We have an extensive collection of dupattas with lace, velvet ribbons, colourful piping and the clever use of gota work,” she offers. Currently, her unit makes 200 pieces in different styles every week. The designer who keeps tabs on designer Manish Malhotra’s colour combinations, soon plans to open two branches in Kochi and Calicut.
Priced from `1,500 onwards.On Harrington Road. Details: 42068250