Home Chennai Anita Dongre speaks up for weavers

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    Heritage weaves for all, from Anita Dongrea��s Grassroot

    Favoured for her bohemian designs, Mumbai-based designer Anita Dongre has everyone from celebrities like Juhi Chawla, Madhuri Dixit and Deepika Padukone to young executives and the artsy crowd onA� her client list. At the upcoming Lakme Fashion Week spring/summer, on March 14, the designer is all set to showcase the latest from her label, Grassroot. Launched over five years ago by Dongre, it is her attempt to promote handwoven textiles. So she is clearly elated at the idea of Lakme Fashion Weeka��s textile day, dedicated to promote traditional Indian weaves.
    Her collection this season will feature a�?contemporary western wear in cotton and silk weaves from Varanasi.a�? You can expect clean cut outfits like A-line skirts and short kurtas.

    Anita-Profile-pica�?Colours will range from yellows and beiges to whites, contrary to the loud colours and zari one usually associates withVaranasi,a�? she adds. Having showcased block prints and ikat at her Textile Day outing last year, she believes it is important that designers remember how traditional Indian wear was made. Actors Shabana Azmi and Dia Mirza, she observes, carry off Indian textiles well.

    Named as one of the 50 powerful women in business by Fortune magazine last year, Dongre insists that we need to bring out kurtas, jackets and stoles from our wardrobes this season, as they are easy to mix and match. a�?Indian designers should continue to revive our textiles as it helps the weavers and the youth should continue to buy traditionally woven saris as they are timeless,a�? she adds, sharing why it makes sense to reinvent old saris.

    Available at the Anita Dongre store, Commercial Street, Bangalore. Priced Rs. 4,000 onwards. Details: 080 25595561.

    a��Sumitra Nair


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