Amethyst sees military dressing styles for women, as Pero launchesA� its AW collection
DESIGNER Aneeth Arora stole the limelight on day four of the recent Amazon India Fashion Week (AIFW), with her collection. She is now in town for a week with her label Peroa��s autumn-winter collection, whichA� explores adapting military styles for fashion. Clearly a trend of sorts, earlier we had seen designer Little Shilpa take inspiration from the military to create her AW 2009 Battle Royale and recently city-based Vivek Karunakaran experimented with a similar theme.
Aroraa��s collection comprises jackets, skirts, tops, scarves and shirts in shades of blue, green and off-white. a�?Wea��ve used elements like insignias, colourful buttons and badges, stars and stripes,a�? says the designer, who started the label five years ago. For overseas customers, she has used wool, while for the Chennai preview she says, a�?Wea��ve used light-weight fabrics like cottons and cotton silks.a�? While military styles are often thought of as rigid, a�?wea��ve done a different take, by adding florals, which gives it a feminine look.a�?
Talking about the concept, she says, a�?This is an attempt to explore the stories of real people and their alter egosa��the lives they live when they put on their uniforms.a�? Arora, who makes her own fabrics, says, a�?Enamel brass buttons from silversmiths from Rajasthan, fine hand-woven woollen Scottish checks from the Himalayas, indigo block printed khadis from Gujarat and antique zardozi have been used in the collection.a�? Next up, Arora plans to launch a line of home furnishing and accessories.
Till September 30, at Amethyst. Rs 8,000 to 40,000. Details: 45991633
a��Mayuri J Ravi