In an age when creating art knick-knacks seems to be all about knowing photoshop tools and software skills, handmade products are a rare happening. But Nishka Mehta, founder and artist, Art Beat objects to this point. “In the last three years, since we started out, we have managed to help customers understand the value of handmade and hand- painted products. Today, we create everything from interior home decor products, wall murals to customised gifts,” she says.
Her one-off hobby of painting and creating art pieces is paying her back with not just steady orders but is also establishing her website as the go-to online portal for collectibles. “I started Art Beat during the break after graduation. I painted a lot and decided to sell all my paintings at an exhibition, but honestly, I didn’t sell much! However, those who had seen my work called me with orders.” After that there hasn’t been any backtracking for Mehta.
Her wall paintings at the OnePlus India’s office, startup Roadrunnr’s wall installation, and interiors of The Orange Bicycle/Kitschdii Store in Indiranagar are notable from over 30 projects that she has worked on. It’s her stark sense of creating colourful art that got her a chance to be a live artist at the Under25 Summit held in the city in January this year. “I love colour, very rarely I traverse through the black and white zone,” she explains.
But it’s not all about the creativity, Mehta equally understands the economics of running an online retail business.
She also believes that the city is providing a favourable ecosystem for art startups like hers. “With the startup culture at its peak, it’s easier to start something new and investors are willing to invest in your dreams.” Though it’s the Facebook page that has been her primary platform for showcasing her work and getting orders, Mehta is focusing on promoting her website.