The Postbox is encouraging artists and photographers to sell their work online
Flicker gives you the option to convert your photos into wall art. Now, a new art and lifestyle platform helps you do it on cushion covers, postcards and notebooks, besides artwork for your walls. But The Postbox—started by Madhuvanthi Senthilkumar, a fashion designer, and Nikhil Joseph, an engineer by qualification, two months ago—mainly helps upcoming artists, designers and photographers showcase and sell their work online. “The idea is to have a unified platform for artists to promote their work and enable them to get the exposure and recognition they deserve,” begins Joseph.
The 24-year-old, who is also one of the photographers whose work has been showcased on the site, explains that upcoming artists can sell their work at a price they decide on. “They can send us 10 products or designs. We curate them, looking at the best fit for the website. The artists can also work independently and hold copyrights to their work,” says Joseph, who is currently touring India to work on making these products available in the offline space in Bangalore, Mumbai and Gurgaon. Chennaiites can head to The Chamiers to take a look at their collection if online shopping isn’t your cup of tea.
The website—which has a team of designers, including Senthil-kumar, to create graphic art print and fine art for the merchandise—has seen close to 7,000 people since their launch. You can pick up a cushion cover for `295 and a set of six coasters for `375. Canvases are on sale for up to `1,800, while notebooks come at `210. The designs so far are based on subjects like cities, music, movies, pop culture and fine art. If you are already in the market for Christmas merchandise, take a look at their gift cards and boxes. Or customise by uploading your content and getting it printed on canvas.
—Preethi Ann Thomas