The Chennai brand opens up to nationwide customers
Chennai’s much-loved store, Azure, which has been around since 2010 is now on the web. The store, which is known for its chic style and clean cuts, boasts of an impressive number of followers from other cities like Bangalore, Mumbai and Gurgaon too. The online store was launched mainly to fulfill such customers’ demands. Dipu Krishnamurti, the owner of Azure, says, “Work on the e-store started in early 2013. We have since then sorted out many of the kinks along the way and are now ready to talk about it.”
The e-store currently has pants, kaftans, tunics and tops for women and a special section for sales. “Eighty per cent of our collection from the brick and mortar store is available online,” says Krishnamurti. The advantage of shopping online is that they will always have the sale section with products that are not available at the store.
On target audience, Krishnamurti says, “Azure is for discerning women who crave elegant, classic clothes with clean lines.” The e-store offers free delivery and customer support via telephone and email. They will soon be stocking their kids sections and adding their home décor collection too.
Priced from Rs.990. Details: azurefashion.com