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    Aussie designer of Indian origin Juby McDonald launches her label in Indiabuylead1

    Based in Australia, fashion designer Juby McDonald curates designs that appeal to a modern and contemporary woman’s wardrobe, and boasts of exquisite creations that emanate her lifestyle and persona. The impeccable quality in the craftsmanship makes this Australian label a coveted luxury purchase, and the good news is that her collections will now be made available in India.
    The Indian-born designer’s label features high-end, fashion-forward designs that are known to be fluid, elegant, and glamorous.
    “I have always been enamoured by India, and its colours and the fact that Indian women are not afraid to experiment with colours. The Indian fashion scene, and even online shopping have undergone a massive change in the last few years. It is with this in mind, we decided to enter the Indian market sooner than later,” McDonald says, on launching the brand here.
    The collection speaks of fine silhouettes, defined cuts, sequinned outfits, intricate work and a vibrant yet classy colour palette. “The colours we have chosen for the range in India complement the Indian skin tone. We have used sari-inspired trims in some of our designs, which are loved globally. Clothing has always played an important role in Indian tradition, where gifting and receiving clothes are an integral part of any festival or wedding. We have just made it easier for Indian women to own luxury with a click of their fingertips from their homes, and whenever it suits them. Each piece is delivered to our client in a luxurious Juby McDonald packaging that makes gifting and unwrapping fun,” she adds.
    Speaking about the changing fashion trends, McDonald said that this Spring/Summer 16 will see a lot of white swimwear and peekaboo dresses, off shoulder frilled sleeves accompanied by a halter neck strap, knife pleats and metallic fabrics. “Oranges and reds will top the colour chart this spring/summer. We will be seeing a lot of quirky and wicked accessories this season. A big one will be the shoulder-grazing earrings. Buy two different pairs and wear one each for a dramatic look. Or pick old favourites from your existing jewellery box. Fine body jewellery, shaped like an ‘X’, reaching the waist or hips will be the most attention grabbing piece you can wear this summer,” she says.
    `15,000 onwards.
    Details: jubymcdonald.com
    — Nandini Kumar

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