A new e-boutique shines the light on lesser known Indian labels
At a time when fashion is all about getting back to your roots, feeling comfortable in your own skin and letting your personality shine through, the recently launched website, The Fashion Barn (TFB) comes as a boon. Minimal and contemporary are the watchwords for co-founders Kavya Sheth and Namrata Soni, and that extends to their Bengaluru-based e-store. “It’s a carefully curated shopping experience for the intrepid soul, for the bold and the adventurous — a tasteful collection of contemporary apparel, accessories and home decor for the fashion forward shopper,” begins Sheth, adding, “TFB filters products for you and helps you find what you love, while connecting you with boutique brands that are young and unconventional.”
Originally a business-to-business venture that worked with Indian labels to help reach out to wholesale buyers across the globe, it went live when the duo decided to use their expertise in the field to launch their own platform for Indian customers. “With so many brands on our wholesale platform, we felt that showcasing them in India through a B2C channel was a natural progression,” explains Sheth.
Curating offbeat labels that do not believe in mass production, the collections that are stocked on TFB are handpicked, from shoes and accessories to apparel. Shoe lovers can take their pick from names like Vaph, Gush and Crave Connect, while those who have a yen for chic anti-fit fashion can choose from Haathi, Bias and Door Of Maai. Arture, which makes wallets, bags and purses out of cork fabric, is a great option if you’re looking for statement accessories. For home decor essentials, there’s Rayden that creates quirky yet
classy products, such as the paper-plane shaped photograph holder.
A unique feature of the e-boutique is their Trunk Shows — theme-based showcases of 10 carefully curated products from 10 different brands from their platform that are presented at marked-down prices every fortnight. “We understand that consumers sometimes need a push to try something new — that’s the idea behind the Trunk Shows,” says Sheth.
While they are currently gearing up for their first Trunk Show scheduled for November 11th, 12th, and 13th, they are planning to start shipping worldwide to tap into the global market.
Rs 250 upwards. Details: barn.fashion
— Rashmi Rajagopal Lobo