Archana Raoa��s nostalgic but young label, Frou Frou, is now at Collage
Traditionalists be warned, the young and bold are creating a niche in the fashion world. One of them Hyderabad-based Archana Rao,A� whose two-year-old label Frou Frou is being hailed as a hit among Gen Y. Fascinated by the infinite possibilities of fabrics, Rao named her brand Frou Froua��French for a�?the sound of rustling clotha��.
Armed with degrees in fashion design from NIFT Hyderabad and New Yorka��s Parsons School of Design, the 27-year-olda��s internships at Kaufman Franco and TSC have indeed paid off. But the turning point was working at menswear brand NSL Textiles in Hyderabad. a�?Though Ia��m primarily a womenswear and accessories designer, menswear proved a challenge because you cana��t really do much there. You have to make do with what you have and keep it simple.These lessons are helping with my work now,a�? she shares.
Her old-world wooden clutches with cross-stitch embroidery turned heads at this designera��s first showing at the Lakme Fashion Weeka��and it has only got better from there. Winning the Vogue Fashion Fund 2013 pushed her artistic limits, improved business and attracted recognition. a�?There was no looking back. I love the shuttling between cities, the motivation to deliver something innovative and Ia��m busier than ever!a�? she says.
Colour me contrast
Who is Frou Frou really for? a�?For the sensible urban woman who doesna��t take fashion too seriously. She isna��t looking to follow trends, and brings her own individual style to my pieces,a�? she states.A� Her aesthetic revolves around contrasts. With a penchant for the quaint, Rao uses cross-stitch, crocheting, pearl strings and quilting with modern cuts and lines. a�?The Autumn Winter line is inspired by carpets and petticoats, and western with kurtis, waistcoats, blazers, saris, shirts and accessories,a�? she says.
At Collage on December 23, 11 am onwards. Pricing from Rs 5,000 onwards. Details: 28291443