Dance music superstars R3hab and DJ Snake shed light on the future of EDM in India
HOUGH dance music’s seeds in India were sown in party hubs like Goa, they are currently being reaped in cities around India. To capitalise on this trend Percept Limited,the company behind Sunburn Festival brings the party to you. We speak to headliners DJ Snake and R3hab, prior to their tour that includes cities like Bengaluru, New Delhi, Mumbai and Hyderabad.
Fadil El Ghoul, aka R3hab (spelled rehab), started out as a music producer/DJ playing hip-hop/house for his highschool friends and shot to fame in 2011 by remixing pop-artists like Lady Gaga and Rihanna. Now, with a string of chart-topping originals (including Karate) on his discography, he’s currently ranked among the top 25 DJs in the world (as seen on DjMag). “I’ve been to India before (in 2014) and can’t get enough of the crowd’s energy. EDM has blown up here and I feel the scene is poised to expand and become bigger and better in the next five years,” explains the Dutchman, whose parents hail from Morocco.
Though we’re aware that this IDMA-Breakthrough Artiste award-winner has already played his signature Dutch House sounds at every major EDM festival this year (think Tomorrowland), we ask him what’s next. “I’ve just released an official remix for Taylor Swift’s Wildest Dreams and my brand new single with Headhunterz, Won’t Stop Rocking, is currently ranked as one of top five tunes on Beatport,” shares the 29-year-old DJ, adding that he’s headed to Brazil, Singapore and Japan in the next couple of months.
Most artistes make it to the top of the Billboard music charts at the pinnacle of their career. But thanks to the 2013 viral-hit Turn down for what, Paris-based EDM producer DJ Snake’s international music career started there. Now hot-off the success of his India-inspired, downtempo single Lean On (which has amassed over 700 million views on Youtube) he’s touring the globe and will bring his signature hip-hop/rap infused organic beats to Indian shores for the very first time next week. Born William Grigahcine, he earned the moniker Snake when he was a teenager due to his success in evading the authorities while dabbling in graffiti art and rose to fame as a hip-hop/rap DJ. “I want to ensure all my Indian fans have a great time,” shares the 29-year-old Grammy-nominated Frenchman, continuing, “I’ve heard a lot about the EDM scene in India, from the other DJs who have performed here. They have loved the energy and the vibe.”
Sunburn City Festival heads to Bengaluru, Mumbai, Hyderabad and New Delhi from November 12-15. Rs.2,000 onwards. Details: bookmyshow.com