Ancient skin rituals get a modern showing at Kama Ayurvedaa��sA� flagship outlet in the city
They are no strangers to the city. In fact, their soaps, face oils and creams have been flying off theA� shelves at Good Earth and Amethyst. Now, Kama Ayurveda, the Delhi-based brand thata��s given the ancient healing regimen a luxe look and feel, is consolidating its position by opening its first stand-alone store here. a�?Right from the start, wea��ve been a treatment-based brand. While many of the competition merely added an element or two to get the a�?Ayurvedaa�� tag, all our products have authentic oils (anything from five to 15) as the active ingredients,a�? begins Delhi-based Vivek Sahni, who co-founded the brand with Dave Chang, Rajshree Pathy and Vikram Goyal in 2002.
Whata��s in store
While their 600 sq ft store at Phoenix Market City, with a pre-Colonial look and feel, will house all their key productsa��from the 2014 Elle Beauty Award-winning Dhanwantaram thailam (with sesame oil, gooseberry and green cardamom) to night creams with saffron and cleansers with rose oil and black cumina��Sahni promises new lines for men and expectant mums. a�?We are creating a full shaving regimen, including pre- and after-shave balms. We are also concentrating on skin care, with products for day and night,a�? he explains, keeping the ingredients under wraps and only admitting that the products will have a�?a concentrated set of activesa�?. For expecting and nursing mothers, expect massage oils, salves for sore breasts and balms for back pain.
a�?Wea��ve also started a doctor on call facility. You can consult them on any issue, not just for product recommendations,a�? he says. The facility will soon be available on their online store, too.
Noting that products with jasmine and tamarind have created a connect with Chennaiites, he admits the brand is also popular among the Korean community. a�?I think it is linked to the huge fan following we have in Japan (according to him, Kama features on their beauty blogs and sites),a�? he says. With six stores in the countrya��a number they plan to take to nine by the end of this yeara��and a presence in over 50 countries, the next step is to open stand-alone stores in France and Belgium.
At Phoenix Market City. Products from Rs 275 onwards. Details: kamaayurveda.com
a��Surya Praphulla Kumar