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    American budget brand opens its doors

    Offering yet another destination for shoe lovers is Payless Shoesource, a subsidiary of Reliance Retail. Founded in Kansas, USA, Payless shoes aims to provide inexpensive quality products. Launched last week, the brand is present in nine locations across India, including Hyderabad, Kochi, Coimbatore, Madurai, Mangalore, Mumbai and Mysore, and Bangalore.

    a�?Payless strategy is expanding into new markets to resonate with budget-conscious consumers,a�? says Steve Gish, executive vice president, Payless ShoeSource.

    Knees and toes
    Located in Koramangala and Indiranagar, on the shelves you will find an extensive collection of sandals, wedges, flats, canvas sneakers and boots for men, women and kids. Their brand portfolio boasts international names like Disney, Airwalk, Dexter, Dexflex, Christian Siriano, Smartfit, Montego Bay Club, Lower East Side, Cross Trekkers, Fioni, Comfort Plus, BRASH, and Rugged Outback, among many others.
    We were quite impressed by the Lower East Side collection that includes ballet flats, boots and wedges and were particularly taken with a black and beige number featuring a golden chain trimming. Comfortable yet stylish, it is great for a breezy casual lunch date. A suede Oxford platform in royal blue by Fioni, caught our attention as the perfect way to stay stylishly warm in the chilly winter months. A highlight is the collection by Christian Siriano, the youngest winner of the Emmy-nominated reality series, Project Runway, which includes classy yet edgy flats, boots and pumps.

    Rs.999 upwards. At Reliance Footprint, 100 Feet Road, Indiranagar. Details: 41574831



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