THE new luxury home décor store in Nungambakkam, The Signature Studio, boasts ceiling fans that multi-task—besides dispensing breeze, they also double as exquisite décor accessories. A brand of Midas Electricals, owned by brothers Kunal (31) and Vikram Chowdhari (30), the store houses national and international brands including the US-based Fanimation, Mumbai-based Anemos, Hong Kong-based Vento and Imazu, and UP-based Windmill. The Chowdhari brothers—who started out as channel partners for Philips Professional Lighting in 2012, in Chennai—decided to make fans their priority after they found a thriving market for it. “The demand was very good and both architects and customers wanted something exclusive and new every time,” begins Kunal.
And they don’t disappoint. When you walk into their 1,600 sq ft store, your eyes are inevitably drawn to the fans—from one with colour-changing lights to another with blades made of palm leaves! “We have fans for all purposes, from ceiling and wall to pedestrian and outdoor (waterproof)—made out of metal, plastic, palm leaf, bamboo and wood (teak),” shares Kunal. The highlight is the Palisade (Rs 2.4 lakh), a vintage-looking ceiling fan with eight wooden blades suspended from a horizontal pole. “We ask customers to choose the correct fan based on the room size, height and mounting type. When we sell a valuable product, we make sure the customer gets the best out of it operationally and aesthetically,” he shares, as we see peruse a chart that lists out all the specifications to help customers choose discerningly.
The store also offers other home décor collectibles, where the spotlight is on a limited-edition gramophone (Rs 4.6 lakh) made of iron wire, which comes with 10 songs. Also check out their limited-edition table top caricature statuettes made of polyresin—handmade and hand painted by a Paris-based artist. Another highlight is their ‘soft heads’ (wall-mounted stuffed dolls in the shape of animal heads) featuring dogs and unicorns wearing glasses, rakish hats and cigars. “As we want to add more value to interiors, we are planning to bring in designer furniture for kids’ rooms and more limited-edition artifacts and sculptures,” concludes Kunal.
Rs 6,000 onwards. Details: 42863133
— Saloni Sinha