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Popular among Indians, foreign nationals and society elites, Soma, a Jaipur-based block printing and textile outlet, opened its first store in Hyderabad this week at Road No.16, Jubilee Hills. Apart from the beautiful and breathtaking interiors, Soma has distinct collection of clothes and home furnishings for contemporary living which makes them the pioneer in block printing.

At the opening of their seventh store in the country, Canadian owner Andree Pouliot said,“We at Soma aim to create exclusive and timeless pieces for the people which promotes comfortable clothing patterns. We experiment with various colours, textures, fabrics to craft a refreshing collection for our clients. We are confident that we will be able to redefine fashion palate in the city.”

Even though the collections at the store have been designed keeping the Indian sensibilities in mind, the bed spread and women’s clothing is surely a muist buy. The blocks have distinctive prints such as classical and floral which are the USP of Soma. Apart from this, other popular products at the store are the houseware and accessories like bags and scarves. A wide range of products are available at the outlet from the range of ` 200 to `7000. The store is open from 10 am to 8 pm all the seven days in a week. Details: 040-235 53110

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