This comic series looks at advertising in a new light
Advertising can be a little invasive. Brainded India, a web poster and comic series, takes a fresh look at advertising and capitalism with their new spoof logo campaign — Project Vandal-Eyes 2016. Along the lines of Adbusters and Mad Magazine, the aim of the series is to make people question mainstream pop culture with satire and spoof. “We want people to think critically and question what is presented to them in the form of ads,” says George Mathen, the man behind Brainded, who is better know to Bengaluru as the illustrator, Appupen.
A few months ago, they also released a webcomic featuring the superhero, Rash-traman, a satire on nationalism, which was well received. The poster series by Brainded also gained momentum, especially the Milk India Movement, a scathing remark on the state of the country.
Right now, the series is inviting spoofs as a statement against subservient consumerism. They have received an overwhelming response with entries (spoofs of famous logos) from all over the country. A quick browse through their Facebook page shows us a few examples, like the spoof of the Shell logo spelt as Spill, a comment on their controversial activities in the Gulf of Mexico.
“We want to open up a dialogue with consumers and create a culture of humour and use it for dissent,” says Mathen, who is also busy with painting the Majestic Metro Station for the on going St+art festival.
— Anagha M