Celebrity endorsements are usually successful, but these guys have been making headlines for all the wrong reasons
Taking a nosedive
Nicole Kidman’s ‘Hollywood Glamour’ ad campaign this year with Etihad Airways came under fire by the Association of Professional Flight Attendants (APFA) union, which accused the actress of supporting the airlines’ “discriminatory labour practices and deplorable treatment of female employees.” In an open letter, the APFA’s president urged the Golden Globe winner to cease relations with the brand in light of her duties as the United Nations Goodwill Ambassador for Women. Flight attendants from American Airlines, however, have supported Kidman, and have apologised for the actions of their union’s president. In the meantime, Etihad has denied all allegations and the Moulin Rouge! star is yet to comment, making us unsure of what her stance really is.
Not good enough
Julianne Moore’s performance in her latest advertisement has been shot down by Turkey’s tourism board. According to a source in the tourism ministry, the Still Alice star, who in the advertisement reminisces her childhood trip to Turkey, is criticised for her “depressing persona” and general “poor acting”. After rejecting a reshoot, and $ four million, the 54-year-old’s performance has been scrapped from the campaign, and she will potentially be replaced with the
work of another actor from one of “over 30 similar films”. Ouch.
Controversy always follows Justin Bieber. This time, some untouched photos from his Calvin Klein campaign were reportedly leaked. It’s no secret that the brand uses Photoshop, but the exaggerated muscles and bulge-size raised some eyebrows amongst netizens around the world, especially in comparison to the more realistic image released by BreatheHeavy.com. Meanwhile, the 21-year-old pop-star insisted that the leaked image was a fake and threatened to sue BreatheHeavy.com, after which they retracted the story.
Though popular with the public, Rob Lowe’s latest DirecTV advertisements proved controversial for making unsubstantiated claims. By using inferior alter egos of the usually-glamorous 51-year-old (such as ‘painfully awkward Rob Lowe’, ‘super creepy Rob Lowe’), DirecTV promises the most popular customer service and 99 per cent signal reliability. But according to the National Advertising Division (NAD) these are promises it cannot justify. The NAD also expressed that the ads “conveyed a comparative and unsupported superiority message.” Despite this scandal, it looks like the Parks and Recreation star will be called back for future campaigns.
Known to be quite the anarchist, and having a staunch ‘don’t vote’ policy, actor-turned-activist Russell Brand came under the British public’s scrutiny after he encouraged people to vote for the Labour party in the 2015 United Kingdom General Elections following an interview with Labour politician Ed Miliband. The interview, which was posted on Brand’s popular YouTube and Facebook channel went viral, and saw thousands of comments call him out for being a hypocrite. It sparked unconfirmed rumours of him financially supporting Labour campaigns under the table. However, seeing as Labour
lost the elections, it’s safe to assume that Brand’s involvement meant very little.