Metallurgy by designer Advaeita Mathur is all about handcrafted contemporary design and the warm gold metal.
For the 26-year-old designer Advaeita Mathur, her brand Metallurgy is all about celebrating individuality. Blending contemporary aesthetics with art to produce quirky jewellery, she says, “The collections are very minimalistic, I try to use everyday object and put them in a context which is outside of their natural use,” says the Delhi-based designer. The brand that was launched in April 2015 is known for unusual and modern metal-based hand crafted jewellery made of simple objects like watch parts, electrical fuses, screws and concrete.
The Delhi designer’s new spring collection, ‘Mobius Strip’, is made of brass that has been twisted to give it a fluid and almost a ribbon-like look. Available at Maal Gaadi, the collection includes earrings, rings and other jewellery pieces. Talking about her brand, Mathur says, “Metallurgy is either concept driven or material driven or technique driven. For every collection, I work with a different set of people. It is important to find quality craftsmanship and quality execution. I travel a lot to source my materials, I go to underground markets, electronic shops, and manufacturing units.”
Mathur, who studied fashion from the Instituto Marangoni in Milan, won the Design Incubator Program in 2015, organised by Myntra, for her designs and business pitch for Studio Metallurgy after which she decided to launch the brand. Mathur has also worked under renowned fashion designer Tarun Tahiliani. “He is one of the most inspiring people, I have learnt immensely under him, but most importantly what I have learnt under him is integrity,” says Mathur.
Mathur says everything inspires her. “Inspiration is a five second job, you may take 20 days to execute it, but it takes only five second for something to inspire you.” Besides jewellery, Metallurgy also offers instrument lamps, where she uses the traditional trombone and transforms it into a lamp. Mathur plans to expand the collection with modern handbags and furniture. She is also planning to introduce 3D printing at Metallurgy, which is in the research and development stage, she says. She also retails through Facebook and plans to launch a website by the end of this year.
Products available at Maal Gaadi, Rs 1,700 onwards.
Details: 4210 3242
— Saloni Sinha