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    Aparna Avinasiappan on the need to add some flair to everyday clothing 

    BEING one of the only boutiques in MRC Nagar is a responsibility as much as an advantage. And in the last decade, Aparna Avinasiappan has been trying hard to live up to it. The brain behind Cohlers, the 33-year-old has been catering to the bridal and party wear market, designing and customising well-fitting clothes. Avinasiappan has now forayed into the casual wear segment, with the launch of her linen collection three weeks ago. Sourcing quality linen from Kochi and the North, Avinasiappan encourages her patrons to pick fusion concepts across the styles she offers.
    “People pay a lot of attention to the outfits they buy for an occasion, but often neglect the fit and design of their daily wear. As big brands produce and sell in bulk, you will lose out on uniqueness in the bargain,” says Avinasiappan, adding that she picked linen to ensure her pieces are elegant and unique.
    You can choose from 75 design samples that she has ready—most of them sporting simple, clean  lines and subtle embellishments. You can also pick from material blend options of linen and cotton, and a 40-colour palette, and get your designs customised. The idea, she says, is to break away from mass production and offer exclusive prints and styles unique to the wearer. You can also get your designs hand block printed and hand embroidered. Avinasiappan is also planning to introduce fabric painting soon. A customised design from Cohlers typically takes a week to 10 days to be completed. Next up, Avinasiappan will introduce a linen line for children.
    Rs 900 onwards. Details: 9941156531

    —Lavanya Lakshminarayanan

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