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    Fine Shine takes fashion jewellery to an all new high

    With the two week-old Fine Shine showcasing mother of pearl from Africa, sterling silver from Bangkok and gems from Sri Lanka, Anna Nagar can boast of a new jewellery destination. The brainchild of city-based Anil Kumar, who was earlier in the health food business, this store joins others like Kushala��s Fashion Jewellery, Narayana Pearls, Gems and Jewels and others who offer a variety of faux jewellery. a�?I did a market survey for a year, noticing the demand for imitation jewellery in South India. This was possibly because it is affordable and comes in a variety of designs,a�? he says.
    The 750 sq ft showroom displays a mix of bridal jewellery, trendy silver ware, artificial pearls and American diamond jewellery from Kolkata and Mumbai. At 23, the young entrepreneur designs the bridal collection himself and says, a�?We have exquisite pieces made of Swarovski crystal jewellery in combination with American diamonds and antique kundan jewelllery with semi precious stones which are not common in the market. We are also a one-stop-shop for all bridal jewellery needs.a�?
    The store has introduced a�?The Jewellery Studioa�� that concentrates on designer bridal sets. The range starts from Rs 1,000 and goes up to Rs 1 lakh. Catching the eye in this section is a five-piece antique kundan bridal set (Rs 50,000) with meenakari work, embellished with artificial ruby and emerald stones. a�?We plan to open 10 stores in the posh areas of Chennai, targeting the upper middle class. We hope to concentrate on designs rather than quantity and keep the price affordable,a�? Kumar concludes.
    From Rs 300 onwards. Details: 43582456
    Srishti Dasgupta


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