Amrapali Jewels takes the wedding look up a notch with innovative twists
If heritage jewellery brand, Amrapali Jaipur’s latest collection of wedding jewellery is anything to go by, the season will see a lot of single-coloured pieces dominating the bridal look. Having just showcased their wedding-inspired line at their Bengaluru boutique at a gala event attended by the who’s who of the city, creative director and CEO, Tarang Arora fills us in on the finer details.
We normally do a wedding-inspired collection around this time of year. This year we’ve gotten a little more experimental and hope to strike a chord with the modern bride.
Usually, wedding jewellery is heavy and elaborate and can’t be worn again, after the ceremonies are over. With this collection, we have tried to keep the pieces dressy yet ensured their wearability.
We’ve made a lot of multiple strand necklaces, highlighting diamonds and rubies. The lines can be switched anyway you like to either play up the rubies or diamonds. There’s also a single strand necklace that can be opened up and made into two separate ones.
Reinventing temple jewellery.
The South Indian temple jewellery look is given a fillip with meenakari, jadau and polki elements infused into the pieces. While we may not be catering to popular demand, we believe that the person who buys these unusual pieces feels strongly about them.
Apart from rubies and diamonds, we’ve also used a lot of emeralds. We’ve created necklaces with a combination of rose cut and full cut diamonds, though people usually avoid doing this as it ends up becoming a tad too expensive.
Rs.3,00,000 upwards. At Kasturba Road.