Prathiksha stocks fusion wear for the discerning wearer
Launching her own label, Prathiksha, city designer Prathiksha Hegde has hardly a minute to spare with orders ranging from bridal lehengas to adult Barbie outfits for themed parties. But focusing on traditional weaves and work, with Western cuts and silhouettes, she is aiming to make trousseau shopping fun. “Girls these days don’t doll up. It’s a fine line between dressed up but not tarty,” begins Hegde, showing us around her studio on BEL Road. A large boutique with saris, ethnic, fusion wear and jewellery, it is also the place where all her meetings with clients take place. “People are so fashion conscious, I make only one piece per design. No one wants to be seen in the same outfit as another,” she laughs, adding, “I believe in being stylish yet comfortable. That is when the outfit will look good.”
Currently, she stocks bridal wear which includes pastel shades with simple yet elegant silhouettes. The line consists of floor length and mid-length anarkalis, lehengas, saris with embellished contrast blouses and salwars. “The most seen colour in my current line is lime green, peach-pink, lemon yellow, English green, gold, rust orange, blue and black. I like to play with fabrics too, to bring out texture,” says the Fashion Institution of Design and Merchandising alumni, pointing to nets with embroidery, ombre georgette, printed chiffon, raw silk and rich brocade.
Light-weight nets with heavy embroidery at the hemline, embellished jackets and yokes with flowy fabrics, or patch work jacket blouses are also on the shelves but she picks a mint blue salwar with straight pants and an attached dupatta, as her favourite. But if you are a bride looking for the real deal, dash off to get her red, floor-length netted gown with a golden collar and peekaboo net on the neckline and back.
`8,000 up. At New BEL Road. Details: 9535277773
— Aakanksha Devi