Popular designers put a contemporary spin on the wedding dress
GONE are the days when the wedding trousseau in Chennai had just Kanjeevaram saris and gold—the wardrobe of brides and grooms to be is getting a makeover. The Madras Bridal Fashion show is all set to test the waters of this shift with a one day showcase in the city. A precursor to the Madras Bridal Fashion Week, it will feature four leading designers—Nupur Kanoi, Dev R Nil, Rehane and Jenjum Gadi. Working with Chennai as a base, one of the organisers Shanmugapriya Dinesh says, ‘‘Ten years ago, people had no problem flocking to Man Mandir for their wedding sarees and suits. But we’re starting to get the hang of sangeets and pre-wedding bashes a lot more, which means more variety, and definitely more designer and custom-made options.”
For duo Dev R Nil, the show marks a homecoming of sorts, having started their retailing from the city and they have actor Nadiya as their showstopper. “Turmerics and yellows are the hottest bridal colours this season, and a Chennai favourite,” says Nil. Meanwhile, Jenjum Gadi’s line, My Best Friend’s Wedding caters to the friends of the bride and groom.“If you don’t want to upstage the bride, pick something that you can wear again and keep it contemporary,” says Gadi, who works with soft pastels to contrast the intricate work on his pieces.
At Le Royal Meridien, this Sunday 7 pm onwards. Entry by invitation only. Details: 8870089812