There’s always room for retail. Case in point, the sprawling 8,000 square feet Gap store at Bengaluru’s Orion Mall. The brand predictably enough created quite a stir after its launch two weeks ago, especially since actress Shruti Haasan was roped in for the opening. In a quick interview with Oliver Kaye, business head for Gap India, we discover that this casual fashion brand has serious plans for India.
With so many international brands in India, isn’t Gap late on the scene?
No, I think the timing is just right. The Indian retail market has grown exponentially in the past five years. And we’re talking at least 400 million people in the wealth bracket, including the Tier 2 cities. Many other brands, like H&M and Topshop, are choosing this moment to launch, too.
How different are the collections in Bengaluru, from Delhi?
Gap clothes are pretty much the same all over the world. The few differences one might experience are the weight of the fabrics (owing to climatic conditions) and a few changes that are dependant on the shopping patterns of a specific city.
What are the key products at Gap?
We are all about casual fashion. So our denims, basic tees and shirts are the most popular. We aren’t a fashion forward label, but all about adhering to what is classic.
How seamless will your brand operations be?
Apart from being available online, we are also looking at in-store pickups. So if someone can’t find a product at the store, they can buy it online and have it delivered to the store.
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