America’s leading casual label picks Bengaluru for its second Indian outlet
There’s always room for retail. Case in point is the sprawling 8,000 square feet, newly-opened Gap store in Bengaluru’s Orion Mall. The brand predictably enough created quite a stir since its launch last week, especially since actor Shruti Haasan was roped in for the opening. In a quick interview with Oliver Kaye, business head for Gap India, we discover that this casual fashion brand has serious plans for India.
With so many international brands already in India, isn’t Gap late in entering the market?
No, I think the timing is just right. The Indian retail market has grown exponentially in the past five years. And we’re talking at least 400 million people in the wealth bracket, including the Tier 2 cities. In fact many other brands choosing this very moment to launch. H&M launched a few days ago in Delhi, Topshop is also here (through an online platform), and Uniqlo will be too. So I would say it’s a good time to be in India.
How different are the collections in Bengaluru, from Delhi?
I have to emphasise here that Gap clothes are pretty much the same all over the world — including colours and sizes. The few differences one might experience are the weight of the fabrics (owing to climatic conditions), and a few changes that are dependant on the shopping pattern of a specific city. For instance, we don’t have our maternity collection here yet, because we haven’t faced the need for it. However, 95 per cent of our collections are the same all over.
What are some of the key moving products at Gap?
We are all about casual fashion, so our denims and basic tees and shirts are the most popular. We aren’t a fashion forward label, but all about adhering to what’s classic. It’s effortless fashion, with good quality products.
How seamless are going to be your brand operations here?
Apart from being available online, we are also looking at in-store pickups. So if someone can’t find a product at a store, they can buy online, and have it delivered to the store in their city, and pick it up from there.
Rs.799 upwards. Details 22682282