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    As the American clothing brand gets its Chennai address, we find out about their denim advantage.

    THE American clothing and accessory brand, Gap is finally coming to the city. Exuding an easy vibe and casual styles, the ninth store in the country will be spread across 6,000 square feet in Phoenix MarketCity. Talking about arriving late in the market as opposed to high street brands like Zara or H&M, Oliver Kay, the business head of Gap India, says, a�?We are not trendy, we are on trend, thata��s the difference.a�? Launching their summer collection, there are basic white tees in 15 different styles a�� long sleeved and low cuts a�� and of course the ones with the logo, a�?which sell the best in a new marketa�?. Kay signs off with their mantra for the impressive denim collection a�� a�?anyone who walks in, man, woman or child, should find what they are looking for.a�? The first 200 customers will get gift cards worth Rs 1,000. Also, look out for a surprise celebrity at the launch on May 21! Details: 30083007

    Shoulder shrug
    This off-shoulder top serves as a fine example of how a�?at Gap, everyday casuals serve as a basic canvas for other trendy garments.a�? And rightly so. Pair this denim piece with plain or even some funky jeans to channel summer ease. Rs 2,999.

    Pour hommeA�Gap men's - Iconic worker shirt
    This rustic looking mena��s shirt would be our pick for the summer. Full sleeved and stylish, this denim piece can be worn with simple black pants on any day of the week. Basics cannot get more trendier. Rs 3,499

    Tie up
    Who says only shoes can be laced up? Slip your feet into espadrilles, in a lovely, dark shade of blue to snag that out-on-the-beach look. You can pair them with almost anything a�� from jeans to shorts and even dresses. Rs 3,299

    My baby!A�Baby Gap - 2
    Gap Kids, which occupies 40 per cent of store space, has some adorable baby suits. They are 100 per cent cotton therefore 100 per cent summer-friendly. Rs 1,299. Also look out for their play time collection starting at Rs 799.

    Dress alertA�GAP Women's Denim Halter Dress
    Flaunt your summer bod in this classic halter dress made of denim. The dark blue number is a perfect choice for a brunch or a day at the beach. It ties up around the A�waist for streamlined effect. A pair of flats would complete the look. Rs 4,499

    Text: Seema Rajpal



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