Six-month-old DeFine Nature, on East Coast Road, offers cane room partitions and antique telephones
STRIKING cane partitions and starfish-shaped furniture are just some of the unusual home décor products you will find on display at DeFine Nature on Vettuvankeni, East Coast Road. The store is a sea of cane and wooden furniture, paintings, show pieces, antiques and more. Started by J P Guna, the furniture store is part of Jayabharatham (JFA), a small family business started in 1937. “My grandfather started designing cane furniture back then. I have always had a keen interest in furniture and learned my skills from him,” says Guna, 45.
While there are two other stores in Royapettah under JFA, DeFine Nature was started six months ago and has a niche clientele. “The furniture falls in the luxury segment. We generally have designers, architects and resort owners coming in. The furniture here is bold and classy,” says the owner, pointing out that the cane furniture here is fast moving when compared to the Royapettah store. DeFine Nature has a tie up with international brands such as Don Carolis from Sri Lanka, Marco Furniture from Malaysia and Wisanka from Indonesia. “We generally prefer low cost furniture and gift products from China. The paintings, laughing Buddha telephones, bicycles, statues, etc, are all from China,” says Guna. When it comes to wooden furniture, the store specialises in teak and mahogany. They also have leather sofa sets and furniture made of seagrass. “The cane furniture is all handmade. We have about 500 people working on it,” he says. A large part of their furniture is also exported to different places like Europe, the US and Canada.
Guna looks forward to his new warehouse, which spreads across an area of one and a half acres, in the next three months. “The new warehouse will house all the imported furniture.We are also looking to joining hands with brands from Italy and Vietnam,” he says. The factory outlet will allow customisation. “Customers can have all imported furniture at one place, and a lot of it can be customised,” says Guna. As for the craze for imported furniture, he is of the opinion that there is a slowdown. “People were mad about imports at one point. Now only the people who have resorts and bungalows choose to have expensive furniture,” he concludes.
A cane garden set will cost from `7,500 to a lakh rupees and the imported furniture starts at Rs. 18,000. Details: 65444546