Home Bangalore Cast in Stone: From Casual to Dressy in a Heartbeat

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From hay-stack-inspired cocktail rings to lending a contemporary twist to the traditional chandbali, Pune-based designer, Anjali Choudhury enjoys infusing a fresh new take into casual fine jewellery. A graduate of NIFT, Gandhinagar, the young designer worked with a Mumbai-based couturier before she decided to set up her own label. “My pieces, while being primarily casual can effortlessly take you from day to night as they’re simple yet dressy all at the same time.” she explains. Christened Myrrha, the label is stocked on Velvetcase.com, but currently the main source of its business is its Facebook page. “Velvetcase is a great platform for designers who are just starting out as it has worldwide shipping, which means better exposure,” she tells us.
Finer things
Barely six months old, Myrrha has an impressive collection of rings, bracelets and earrings in yellow, white and rose gold. “I love playing around with a wide spectrum of colours, hence my pieces usually feature gemstones like garnets, amethysts, rubies and emeralds, with a healthy dash of pearls and diamonds. The designs and cuts are also very fluid,” reveals Choudhury. Apart from ready-to-wear ornaments, Choudhury also offers bespoke services.
A hit with her clients is the rose gold chandbali, a modern take on the ethnic style. Diamonds are encrusted in a floral pattern and a lone South Sea pearl drops down from the centre, giving it an added touch of elegance. Also popular is the stunning gold filigree ring studded with precious and semi precious emeralds, a great accessory for a semi-formal cocktail party. In the pipeline are her silver jewellery and light weight gold heart pendants and earring lines, expected next month.
Rs 15,000 upwards. Details: facebook.com/myrrhajewels
—Rashmi Rajagopal

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