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    Gant comes to Chennai and brings suits, trousers and sweatpants with an easy fit and a state of cool

    Menswear pioneer Gant brings classic American cool to Chennai with the launch of their first store in the city. Located in Phoenix Market City, the renowned apparel brand opened in late November last year, courtesy the Arvind (Mills) Lifestyle Brands group. “The classic button-down shirt was invented by us,” begins Zia Khan, the area manager for the brand. The master shirt makers entered Indian retail market in 2006, in Mumbai, and since have 28 exclusive stores across the country.

    Signature stylePICTURES OF "GANT" FOR INDULGE. EXPRESS / R.SATISH BABUPICTURES OF "GANT" FOR INDULGE. EXPRESS / R.SATISH BABU

    With stores across North America, Europe and Asia, the brand offers a mix of preppy chic shirts and rugged cool jackets and khakis (trousers). The 1,100 sq ft store also stocks men’s accessories such as wallets, ties and shoes, with fragrances soon to be included. Khan adds, “We do have some great clothes for women and for kids, and expect to start retailing them later (after April) this year in Chennai.” The eponymous label, which can trace its inception back to Ukrainian-born Bernard Gantmacher’s first venture in post World War I New York, is most famous for its impeccable shirts and is presently owned by a Swiss company (M Freres) that also owns Lacoste. Founder Gantmacher who started ‘Gant Shirtmakers’ in 1949 (the main logo remains the same) ensured infallible quality and distinct craftsmanship in his merchandise. A discreet ‘G’ stamped on the tail of the shirt, the back collar button and the button tab are all Gant signatures, which were introduced early on by the brand.

    Blast from the past

    “We make clothes for the worldly man-about-town,” Khan continues, delighted with the response from customers. “Successful men and women who travel the world and respect our superb craftsmanship are who we would expect at our store.” The brand’s popular line ‘Yale Co-Op’ shirts—a line of cotton Oxford-cloth shirts which was first introduced on the Yale campus in the 1960s—are must-haves. In bold masculine stripes and checks, these classic designs, which defined the man of the 60s, continue to makes sartorial waves today. “Our timeless white button-down is our bestseller, with light blue and green being amongst the most popular colours,” concludes Khan.

    Rs 2,599 onwards. Details: 9962145124
    —Shibi Kumaramangalam

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