Free-spirited and dreamy, Dev r Nil’s Autumn / Winter line makes its way to the city
With its Autumn / Winter 16 collection, Butterfly Effect, designer label, Dev r Nil has slotted itself under the luxury pret wear category. After the overwhelming response at their pop ups in Mumbai and Kolkata, the designers will next bring their line to Bengaluru this weekend. “We are known for our pret wear, but we’ve entered the luxury pret segment with this collection. We wanted to diversify and reach as many clients as possible. The idea is to create pieces that are classic and and not season bound,” begins designer, Debarghya Bairagi, adding, “What we’ve noticed of late is people are increasingly moving towards spending their money on things that are needed, rather than just buying for its own sake. So something that can be worn throughout the year and over and over again makes perfect sense and will definitely be a hit with our clients.”
Taking inspiration from all things free-spirited, The Butterfly Effect brings together stark prints, delicate weaves and ‘happy’ colours that embody a modern day gypsy. Working with weavers in Fulia, West Bengal, the duo has created simple ikat and jamdani weaves, with motifs ranging from polka dots to butterflies, in keeping with the theme. “As always, we wanted to keep it simple and fluid. The line also has a bit of a 70s vibe,” explains Navonil Das, the other half of the duo. The colours shift from vibrant red to subtle blush tones, which Bairagi says is what’s in at the moment. The collection also plays up the monochromatic effect with red being paired with black and black with white.
Lending a touch of shimmer to the collection are metallic accents, that make the clothes apt for weddings as well as daily wear. Fabrics from silk and cotton, to linen and georgette have been fashioned into crop tops, lehengas, dresses, saris, palazzos, jumpsuits and jackets.
“We encourage our clients to mix and match. For example, our crop top doesn’t necessarily have to be worn with the matching skirt it comes with. They can simply buy just the top and pair it with jeans or fitted trousers,” says Bairagi.
Having started retailing in Bengaluru and Chennai 11 years ago, Das tells us how the South Indian market has changed over the years. “There was a time when skirts and dresses were the most slow moving pieces. But now, we find that customers are a lot more open to experimentation, though they are still rooted to their love for heavy silks, like Kanjeevaram,” he reveals. With their flagship store in Kolkata doing quite well, the duo is currently on the lookout for spaces in Mumbai, Delhi and Hyderabad, where they can set up shop.
`4,500 upwards. Today and tomorrow. At Collage Shop India, Wood Street. Details: 25566818
— Rashmi Rajagopal Lobo