LATE last year Maserati opened shop in South India when it launched its first showroom in Bengaluru in November. It was followed by another one in Mumbai, two weeks ago. These moves were quick, considering that its first dealership in the country was launched just last September, in Delhi. Bojan Jankulovski, head of operations in India, reveals that despite the changes in fuel regulations, the first showroom performed well and that encouraged them to expand. “Bengaluru understands and appreciates luxury,” he says, but reveals that there are no plans to open other dedicated showrooms in the south, say in Chennai or Hyderabad. “Our dealership in Bengaluru will cater to other southern markets, with dedicated sales managers for each,” he assures.
Besides the speed (a Quattroporte tops 230 km/h) and the luxury that Maserati offers, what really catches the eye are its personalised options with regards to looks. “We offer a wide range of exterior colours, leather and fabrics for interiors, and woods, carbon and other fine materials like inlays and embroidery. We have recently tied up with Italian luxury fashion house Ermenegildo Zegna to offer bespoke interiors made of Zegna’s silk fabrics. It is not only an affluent choice, but an alternative that lasts a lifetime,” Jankulovski says. All of the above, and more, can be expected at the Bengaluru and Mumbai showrooms. “We have brought our entire range there, starting with our flagship Quattroporte and the sports executive sedan, Ghibli, which are bestsellers. There are also super sports cars like GranTurismo and the convertible GranCabrio.”
The Volkswagen emissions scandal last year highlighted the importance of strict compliance with global norms, and Jankulovski asserts that they fall in line with prescribed standards. “Our Quattroporte and Ghibli gasoline models comply with the latest Euro 6 norms, reducing emission and consumption by 12 per cent. Other features like start/stop and AdBlue also help in emission reduction,” he shares.
Talking about upcoming models, Jankulovski confirms that the much anticipated Levante (which debuted at the Geneva International Motor Show yesterday) will hit Indian shores by early 2017. “It is our first ever SUV, so we are excited,” he signs off.
Prices from `1.1- 2.2 crore (ex-showroom Delhi). Details: 46401111
— Karan Pillai