Introducing MaalGaadi, a new concept store in Besant Nagar curated by Vivek Karunakaran
MaalGaadi, the new concept store in Besant Nagar retailing fashion, home décor and lifestyle products from Niki Mahajan, Vivek Karunakaran, Nida Mahmood and Arjun Saluja, comes to the city in time for the party season. Launching today, the store is the brainchild of Sakina Ansari (known for bespoke tailoring) and her daughter Shahin Ansari, and has been curated by Vivek and Shreya Karunakaran (right). So what differentiates it from others? “It’s not your usual high fashion polished store. It’s quirky, edgy and has an industrial look to it,” answers Shahin Ansari, sharing that “the interiors (two floors, 1,400 sq ft) are of brick facade with hanging units made with GI Pipes.” Karu-nakarn, Ansari’s friend, adds, “MaalGaadi intermingles fun with a sophisticated look. Plus, that side of the town has no one-stop shop like this.”
With nine labels under one roof, Karunakaran is proud of the curation and claims 95 per cent of the products are not available in the city. “We have chosen based on what we think is fun and exciting,” he shares ,adding that with MaalGaadi he hopes to put Chennai on India’s fashion map. “Expect colourful leather bags and shoes from Mumbai-based store a.k.a Bespoke, unique home décor items from Mukul Goyal, Nida Mahmood’s Autumn/Winter 2013 Western line, constructive garments in clean cuts and
pastels from Arjun Saluja, Niki Mahajan’s embroidery and sequined georgette and chiffon pieces which are quite dressy, Malleka Studio’s elaborate showstopper jewellery pieces andasymmetric cuts from Bangalore-based Chandrashekhar, among others,” Ansari, an alumnus of University of Southampton lists out, adding that Hyderabad-based D-cubed—which offers quirky products — will have a shop-in-shop in the store. “The concept is about travelling and getting different products from India and catering to Chennai,” she explains.
Karunakaran has designed a separate line for the store. “It’s party wear with dresses and tops where fun and quirkiness interplay with sophistication. I have played around with fabrics .”Priced from `500 onwards. In Besant Nagar. Details: 9940665588/ 42103242