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    A UK-based talent hunt, Hidden Idol, débuts in the country, with 500 participants already on board

    For a while now, YouTube has been the go-to platform for musicians, artists, film makers and practically anyone who wants to show off some skill. But UK-based software engineer Balamuthukumar Namasivayam, promises a better launchpad for those with the right set of skills. His initiative to “tap hidden talents,” Hidden Idol, débuted in London this August, seeking out the best bharatanatyam dancers in the capital of England. Out of 200 online entries, 25 were short-listed, got to perform at a live event conducted especially for them and also won cash prizes.
    Three months later, Nama-sivayam is bringing Hidden Idol to Chennai for its second edition, which follows the same format, but will not be restricted to just one talent. “We’ve received entries in dancing, music, b-boying, silambattam, among others,” Namasivayam shares, pointing out that there is no age limit for participation (upload your sample video on their website). From over 500 online entries, 50 will be called for a demonstration at Bala Mandir German Hall, T Nagar, after which 25 finalists will be selected to perform at Lady Andal on November 23. “The first prize winner will get a chance to perform in London, in addition to a cash prize of `75,000,” says Namasivayam, whose aim is to make Hidden Idol a quarterly event and cover all the cities in India.
    “I hope to conduct at least one event in each continent by the end of next year,” he adds, sharing that plans are also on to live stream the event so it can be viewed across the world. Till then, the performances of all the finalists will be recorded and can be viewed on their website hiddenidol.com
    Tickets for the finals (from Rs.100-Rs.500) on eventjini.com
    — RP

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