Home Uncategorized What to expect at the Chennai International Fashion Week

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With the sixth edition of the city’s fashion week starting today, participating designers tell us what to expect

GeT YOUR fashion sense tingling this weekend with some ramp action and high couture. In its sixth year, and expecting an audience of 1,000 visitors every day, Chennai International Fashion Week (CIFW) will see seasoned designers from last year, like Rocky S who is opening the show. Plus, there are collections from first-timers like Hyderabad’s Shivali Singh and city-based Kallista Couture. Gaurav Sharma, CEO of Storm Fashion, the organiser, admits that the Chennai Fashion Week has ‘‘evolved over the years,’’ adding, ‘‘It has more participation by city-based designers and models. Also 80 per cent of the showstoppers are from the Tamil film industry.’’ Besides the city’s favourite Chaitanya Rao, they have Manoviraj Khosla’s show for the finale as a big draw this year, while the live band, One Night Stand, promises to keep it upbeat. Lookout for the display of paintings by Aurodhan, a Pondicherry-based art gallery. More on the show:

Flower power
For her first time at the CIFWeek, Singh is showcasing ‘Phoolandevi’, a floral themed collection. Singh will be using zardozi embroidery and crystal embellishments on dresses and gowns.

IMG_0296Black and gold
City-based designer Rao plans on showcasing evening wear. “The collection will include metallic jackets that exude rocker chic. But the highlight will be dresses and gowns,” he says. Expect texturing and drapes in black and gold with crystal embellishments.

Pretty pastels
Bangalore’s Khosla, who is showcasing at CIFW for the first time, will focus on linen outfits for men and women. Expect textured jackets and suits in pinks, oranges and greens for men, and dresses and swimwear for women. On season-specific shows in South India, where it is summer 10 months of the year, Khosla concludes, “Designers are now making garments according to their target audience and not seasons. So I don’t think that should be an issue.”

At Hyatt Regency, starting today till July 20, from 7.30 pm onwards. Details: 61001234

—Sumitra Nair

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