CHILDREN are the most transparent, innocent and interesting human beings you can find on this planet. Their world is very different from ours. They see things differentlya��just as we did many moons ago. The word ego and politics dona��t exist in their vocabulary and thata��s what makes them so special.
Ita��s been more than 13 years since privatised FM made its mark in the country. However, till date, there hasna��t been a dedicated show for children. All India Radio has been the only pioneer in broadcasting childrena��s specials on a regular basis. In the race to win ratings and be crowned the undisputed champion of the soundscape, many radio stations overlook a simple idea: have a show for those between the ages of 12 and 14. Ita��s a tricky space to create content for; but that said, ita��s not a Herculean task.
Think about ita��when you have someone under the age of 12 hosting a radio show, ita��s going to inspire a lot of children of that same age group. They will be giving voice to a segment that is neglected on the air waves. Ia��m sure kids also have stories of their own that theya��d like to share. Trust me, their message will be more thought provoking and their talk more engaging than a few presenters we have on air today.
Having a presenter host along with a child will be the most adulterated piece of radio work. This should be a no-fly-zone for anyone above the age of 14. Only then can the true sound of a childrena��s show be achieved. There should be no training, no pointers and the kids should have the license to decide what they want to do. It will be a riot on-air and the listeners will love it.
Radio stations have to invent more genres of content as film talk, cricket, audio releasesa��not to forget pretentious presentersa��can give you a massive headache. Herea��s to not having a paracetamol while listening to radio. See you next week.
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The writera��s views expressed here are entirely in his personal capacity.