CHILDREN are the most transparent, innocent and interesting human beings you can find on this planet. Their world is very different from ours. They see things differently—just as we did many moons ago. The word ego and politics don’t exist in their vocabulary and that’s what makes them so special.
It’s been more than 13 years since privatised FM made its mark in the country. However, till date, there hasn’t been a dedicated show for children. All India Radio has been the only pioneer in broadcasting children’s specials on a regular basis. In the race to win ratings and be crowned the undisputed champion of the soundscape, many radio stations overlook a simple idea: have a show for those between the ages of 12 and 14. It’s a tricky space to create content for; but that said, it’s not a Herculean task.
Think about it—when you have someone under the age of 12 hosting a radio show, it’s going to inspire a lot of children of that same age group. They will be giving voice to a segment that is neglected on the air waves. I’m sure kids also have stories of their own that they’d like to share. Trust me, their message will be more thought provoking and their talk more engaging than a few presenters we have on air today.
Having a presenter host along with a child will be the most adulterated piece of radio work. This should be a no-fly-zone for anyone above the age of 14. Only then can the true sound of a children’s show be achieved. There should be no training, no pointers and the kids should have the license to decide what they want to do. It will be a riot on-air and the listeners will love it.
Radio stations have to invent more genres of content as film talk, cricket, audio releases—not to forget pretentious presenters—can give you a massive headache. Here’s to not having a paracetamol while listening to radio. See you next week.
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The writer’s views expressed here are entirely in his personal capacity.