Home Shopping Fashion JJ Valaya talks about his new line at Perniaa��s Pop Up Shop

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    On JJ Valayaa��s new line at Perniaa��s Pop Up ShopA�

    JJ Valayaa��s name is synonymous with timeless designs in traditional wear like saris, salwar suits,A� sherwanis and bandhgalas. The designer has come out withA� his new line thisJJ-Valaya month, JJ Valaya Classic, a reinterpretation of his previousA�collections.A�The designer explains that it is a revival of sorts. a�?I did not want the inspiration to disappear,a�? he says. The collection uses the six techniques that Valaya is known for a�� zardozi, printing, metal appliquA� and gota, velvet appliquA� and resham. a�?With the classic line, the silhouettes will be modern, more wearable and priced comfortably,a�? he says.

    Perfect fit
    Targetted at women between 20 and 45 years, the outfits from theA�JJ Valaya ClassicA�collection willA�not be bespoke. Rather, they will be a pret line of ready-to-wear garments. Valaya has used colours like blue, pink, red and burgundy, and fabrics like tulle, georgette, satin and net in the line that is dominated by timeless clothes like saris and anarkalis. On brand longevity, Valaya says, a�?The label outlives the man. I am quite confident that the Valaya House will go on.a�?A� According to him, the brand needna��t be taken forward by hisA� daughter, Hoorvi, who will soon enter fashion school, but ratherA�by someone who understandsA�the brand.

    Available at Ensemble, Mumbai and all Valaya stores across the country. Priced between Rs29,500 and Rs65,000.

    a��Sumitra Nair


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