Click to snack

Call on Food Avatar
for popular Indian
snacks and sweets

IN 2012 when Nitesh and Shreyans
Lodha launched RCL Enterprises
in Chennai, they had one thing in
mind — to make authentic snacks
and sweets available across the
country. So with the aim of getting
their 300-odd products to people
beyond just Chennai, the brothers
launched a website called Food
Avatar in April. Stocking all the
products from the parent company,
the website has an impressive layout
and helps you find what you
want with ease. From nuts, dried
fruits, and baked items like cookies
and puffs, it also delivers other
goodies like chikkis and chocolates
in over 20 flavours. They also offer
10 kinds of spices, including white
pepper and mace.
Their’s truly
Staying true to its name, Food
Avatar offers even basic snacks in
different avatars like pudhina sev
and paan flavoured raisins.
“Eighty per cent of our products
are manufactured by RCL while
the remaining are sourced from
places like Maharashtra, Gujarat
and Rajasthan,” says Nitesh, adding
that each product is handpicked,
tasted and reviewed by
them. “All our products are pure
vegetarian and free from artificial
flavours, egg and yeast,” he continues,
adding that the shelf life varies
from a month to a year. After
their first order in May, they now
get about 50 orders a day with dry
fruit biscuits, badam bites, kesar
kaju sticks, dry apricots, guava
candies, and khakras selling like
hot cakes.
Not the norm
Do order their unusual stone chocolates,
which are elaborately
coloured and glossed to resemble
real stones. Or opt for the
mango katli from Nagpur,
jamun chips from Andhra
Pradesh, malai chikki
and strawberry raisins
from Maharashtra. We
also like the fusion
tomato soya sticks and
oregano cheese papdi.
Minimum order `2,000.
Details: foodavatar.com
— Karan Pillai