With the luxe jewellery brand’s new address in the capital at DLF Emporio, CEO Jean-Christophe Babin
talks about trends and the need for plush malls
Map the mall
Since India is the second highest consumer of gold in the world, it has the potential to become one of the largest markets for branded jewellery, Babin observes. “However, there are not enough luxury malls in India to allow luxury to expand as fast as it has done in China or Indonesia,” he says, admitting that expansion to 10 other cities in the next five years is dependent on real estate projects. “Luxury expands hand in hand with malls,” he says, pragmatically. The store in Delhi is expected to stock the entire bridal collection and the Spiga Design line, dedicated to Asia, where the ancient wheat motif is predominant. There are the coveted timepieces, too, like the Octo collection with the bezel design inspired by Gerald Genta. The attention to detail is seen across the board, with their perfumes and hospitality services. Incidentally, Babin’s personal favourite from the latter is the Bulgari Hotel in Bali. “What I value most is the amazing mix of tranquil location and traditional Balinese style with dramatic contemporary Italian design,” he concludes.
From `2,00,000 for the watches and `10,00,000 for the jewellery.
Details: 011 40538623