The luxury American brand is now in India
FAVOURED by everyone from it-girls and seasoned actors to pop stars, such as Kendall Jenner, Jessica Alba, Taylor Swift, Eva Longoria Gwyneth Paltrow and Blake Lively, Coach as a brand is versatile, chic and current. The popularity of their products is reflected in the number of times it has appeared in iconic movies and TV shows, from Sex And The City to The Devil Wears Prada. So when the American luxury label, easily recognisable by its logo depicting a horse-driven carriage, made an entry into India late last week, it caused quite a stir.
Founded in 1941 in a Manhattan loft with just six artisans, the company is today present in over 1,000 locations worldwide. And while they initially made wallets for men, currently their portfolio extends to bags, clutches, jewellery eyewear and more. However, it’s their bags, which rose to popularity in the early 1950s, that continue to be their largest draw.
The first store in India is located in Mumbai’s Palladium Mall, in Lower Parel and boasts a look from the company’s latest ‘modern luxury retail’ concept — a new look designed by executive director Stuart Vevers, that has been recently incorporated into all their stores globally, from Beverly Hills’ Rodeo Drive to Tokyo’s Shinjuku outlet. The new design, done in collaboration with design firm, Studio Sofield, gives attention to the brand’s history, with leather detailing, and touches of traditional New York architecture. “We’re confident that our ‘modern luxury’ store environment, showcasing Coach’s rich heritage and commitment to craftsmanship, will be embraced and coveted by the fashionable Indian consumer,” says Ian Bickley, president, International Group for Coach.
Apart from their iconic bags, the store also carries footwear, scarves, watches, travel accessories and jewellery. The bags include some of their signature pieces and some from Coach 1941, their runway line. Their range of satchel bags, especially the Outlaw Satchel in patchwork leather is one to watch out for. However, the runaway hit this season is The Rogue. The tote is available in a host of variations, from a Tea Rose applique number in varying shades to ones with rivet detailing on pebble leather. The design story is reflected across all product categories, from wallets to crossbody bags to backpacks.
Genesis Luxury, which has brought the brand to India is keen on expanding Coach’s presence in other metros across the country, though there is no defined timeline just yet. Rs 10,000 upwards.
At Mumbai. Details: 022 30003300
— Rashmi Rajagopal Lobo