Cold-pressed juices are trending at fashion weeks
with models taking swigs between ramp walks or even at
mega cultural events like the recent India Art Fair in Delhi. An expensive proposition because they are extracted by using cold-pressed hydraulic juicers on large quantities of fruit and veggies vis-a-vis a traditional juicers that separates juice from the pulp using a fast spinning metal blade that generates heat. So nutrients of the fresh ingredients remain intact. We bring you the pioneers of cold-pressed juice in the country.
Juicing companies tend to offer juices on the principle that one size fits all. But not everyone can do a cleanse, especially if someone has a weak constitution. The nature of these cleanses has to be determined by a health professional. Raw juices available in the West are touted as a healthier option to drinking your over-the-counter, sugar saturated options. A juice is always a filler; it is not a meal. Most of these juices are packaged as 250 ml bottles, which is not enough to make a meal and cannot take care of the calories required for your body. Plus, a proper well-balanced meal plays a role in how food is digested and broken down — sugar works on your spleen and pancreas, while something like methi works on your liver. A juice cannot take care of these aspects
— Shonali Sabherwal,
celebrity macrobiotic nutritionist. Details: soulfoodshonali.com
Must try: Almond milk that also contains sea salt, honey, vanilla, cinnamon
and filtered H2O
A health complaint of hypothyroidism over two years ago, led Bangalore-based Natasha Hinshaw to embrace cold-pressed juices along with a yoga and juicing regimen. Hinshaw and her long time friend Rishaad Vazirally then decided to start Fresh Pressery, a cold-pressed juice startup last August. They put together a professional kitchen, employed a nutritionist and started delivering their juice cleanses to client homes. Fresh Pressery offers three, five and seven-day juice cleanse packages. If the combination of doodhi or gourd, spinach, celery, cucumber, ginger and lemon in a bottle does not sound appealing, Vazirally assures that they are quite delicious. The fruits and vegetables are locally sourced with 80 per cent of the produce coming from First Agro, a local company that offers farm fresh, zero-pesticide produce. Their latest launch includes a natural fruit-infused alkaline water in sweet lemon and cucumber flavours (from the essential oils of the ingredients), and comes packed with anti oxidants, calcium and iron. They also do a range of juices such as watermelon, mint and lemon, and will be soon taking over café operations for home and living store Good Earth at its new Lavelle Road location.
Visit facebook.com/freshpressery/ to order or call 9845011137. Prices start from `1,500 and the bottles are available in 250 ml and 400 ml sizes.
Must try: Trim, a combination of kale, doodhi, spinach, amla, celery, green apple, ginger and tulsi or holy basil, raw turmeric and chia seeds
Raw Pressery from Mumbai has come a long way in just one year of operations . “The usual beverages available in the market were unhealthy, processed and stuffed with sugar and preservatives,” says founder, Anuj Raykan, formerly an investment banker and brand consultant. Raykan researched a sample group of 10,000 and then brought on board nutritionists, fitness experts and dieticians to figure out an antidote to the rich Indian diet that made people acidic — a green juice made with veggies, that was delicious. “We were the first organised fresh juice company. One that started selling vegetable juice in its pure form,” claims Raykan. “We work with farmers in Maharashtra on a contract basis with Agricultural Produce Market Committee, a marketing board established by the state governments of India. Only our chia seeds are imported from South America. But we do find a good substitute here in the form of sabja or basil seeds,” Raykan tells us. Raw Pressery juices are currently available in Mumbai and Pune and plans to launch in Delhi and Bangalore soon. An app is also in the making through which you can not only order your juices but also get additional tips and other health information.
Visit rawpressery.com to order juices online. Prices start from `900 for a starter kit of six juices, with two juices delivered each day, for three days. Also available at Foodhall and Nature’s Basket.
Must try: Dark Chocolate Almond Milk with salt,
dates, cinnamon, filtered H2O and 74 per cent Barry
Callebaut dark chocolate
When banker Ganesh Krishnan and wife Sowmya Ganesh moved from Dubai to Chennai and wanted to switch to a cleaner, organic lifestyle they launched Relish Nutrition last February, offering cold-pressed juices, smoothies and nut milks. Brand consultant Vikram Chandrasekar joined the team 11 months ago. Relish offers smoothies with a banana base and full fat organic milk, whey protein and drinks with peanut butter and paneer along with cold-pressed juices such as a blend of white pumpkin, cabbage, wheatgrass, gooseberry, cumin and Himalayan salt. Relish’s three almond milk variants come in unsweetened, sweetened and dark chocolate flavours. No refined sugars are used, the only sweetener being dates. . The company has a consultant nutritionist on board and all their drinks are tested. Relish Nutrition plans to make its presence felt in Bangalore by April 2015. Plans are also afoot to build an app to make your juice delivery snappier.
Priced from `1,550. Details:
City: New Delhi
Must try: Charge, a combination of pineapple, apple, lemon, ginger, tulsi, raw turmeric and chia seeds
Fitness buffs Rahul Monga and his wife Anu Alagh were introduced to cold-pressed juices while living in New Zealand. After moving back to India last January, they decided to launch JustPressed in Delhi and Gurgaon. After a year of research, perfecting recipes, consulting nutritionists, importing machinery from the US and setting up a small factory for operations, JustPressed was launched in June 2014. They offer unprocessed juices with eight choices such as 100 per cent orange, pineapple, and blends of fruits and vegetables .With one-day and three-day juice cleanse programmes, JustPressed sources their ingredients locally with some exceptions. “While we use Indian oranges and apples in season import oranges from Spain and South Africa, pineapples from Thailand and apples from the US. We only use table fruit, while all over the world, most juice companies use reject fruits,” Monga claims. The eight juices come packaged in attractive recyclable PET bottles.