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    Showcasing the work of upcoming designers and celebrating vintage, Inch by Chintya hopes to make a mark

    You’d think T Nagar’s Pondy Bazaar an unlikely place for a chic store that celebrates western and vintage influences. But Chintya Anish Iyer’s newly-opened Inch by Chintya seems to be as much at home in the midst of all the bustle as it would be on a quiet, less-crowded road. With bright colours jumping out at you, a vintage sewing machine table sans machine casually masquerading as an elegant table top, and several dressy mirrors hanging over the store’s jewellery collection, the overall effect is of someone’s fantastically-styled closet.
    The 26-year-old’s store offers Indian and western wear, jewellery and baby clothes—from seven upcoming designers across India like Karni, Tango Charlie, Ira Jewellery and Zahana. The list includes Iyer’s own label, too. Iyer also offers custom fits.
    Her designs include saris with a touch of the Malayali gold. “I’m a Mallu, so that influence is going to be there,” she laughs, adding that her western wear has a vintage look. There are off-shoulder dresses, box-pleated skirts in floral prints and palazzo pants that remind you of the 60s. “Right now, my Indian wear consists only of saris. I plan to expand into maternity, too,” she says.
    For Iyer, the process has been a learning experience. “I have no background in designing,” she explains. “I studied hospitality, but eventually started designing clothes for myself and friends. My family owns a manufacturing unit, so that helped,” she adds, hoping to start an online store in three months.
    From `100 to `15,000. Sir Thyagaraja Road, T Nagar. Details: facebook.com/inchbychintya

    Janane Venkatraman

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