What is functional may not often be feminine and vice versa, or so we are told. But Delhi-based minimal wear label Anomaly is trying to break the code with their latest collection. In an attempt to create everyday apparel that falls in line with one’s identity, the one-year-old endeavour has launched its first ever workwear collection based on a combination featuring classic palette, minimal stripes and textured natural fabrics. Known for her clean silhouettes (think boxy cropped shirts and relaxed pleat front pants), Anomaly’s creative director, Medha Khosla, tells us why we need to check out their online store right away.
Simple by design
A fashion design graduate from New York’s Pratt institute, Khosla knows that fuss-free and formal does not exactly go hand-in-hand. Therefore, her designs showcase signature box pleat detailing in traditional handloom fabrics like Khadi – sourced from parts of Gujarat and South India, along with linen. As for the highlights, this 33-year-old has quite a few to share. Starting from pinstripe handloom cotton materials to a muted colour palette featuring white, navy and marsala red numbers. “It is my constant endeavour to source indigenous, natural fabrics for every collection. Introducing new silhouettes, cuts and more relaxed fits with our signature pleating and contrast binding details elevate this collection from basic pieces to well-finished, timeless staples,” adds the designer, who has previously worked with brands like DKNY and Adrienne Vittadini. Currently focused on the women segment of the market, the brand will introduce menswear capsules as well as accessories in the near future. Price: Rs 2,900 Details:shopanomaly.in
— Nishad Neelambaran