The new Shantanu and Nikhil flagship store narrates a story of elegance
magine a fashion multiverse that is as modern as itai??i??s antiquated, as historic as contemporary. Well, it wouldnai??i??t be off the mark to say that Shantanu and Nikhilai??i??s flagship store at Banjara Hills is much like that. The New Delhi-based duo has channelled their love for simplicity to make this store a sophisticated couture haven. Since the earlier store was at 36, Jubilee Hills, the idea was to move to a location which is more of a designerai??i??s hub. The unveiling took place last week after a grand launch.
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A white marble staircase leads you to the store that amasses 1,700 square feet and spans several sections divided into two broad zones for men and women. Currently, it houses two of the
latest Fall/Winter collection 2016: the Matadorai??i??s Mistress for women and the Mutiny 1919 for men apart from a few outfits from their earlier hit collections. The store houses prA?t and couture from Spring/Summer 2014 onwards to their latest Fall/Winter Collections. As you enter, what strikes you are the artfully placed mannequins donning the duoai??i??s midnight blue ensembles. Also, you notice outfits that you might have seen your favourites from the Tinseltown wearing, for instance, the black and gold, outfit recently sported by Bipasha Basu at a recent style award. The decor is as subtle as their couture. The grey complements the whites, navy blues and turquoise in the menai??i??s section and the ivory-themed womenai??i??s arena perfectly brings out the rich hues of the ensembles. The colour palette comprising emerald green, midnight blues, plum and black is well brought out with the aid of strategically placed focus light.
Not just the couture but the decor too draws inspiration from history. The antiquated pieces in the decor adds some old world charm to the store. It could transport you back to a 1960s Hollywood classic. The shelf dedicated to clutches have replicas of a brass telephone, a gramophone and an antiquated clock. And they certainly add a dash of character to the decor. The rack of shoes has cobblerai??i??s tools set to highlight that most of the shoes are handmade.
The trial room surrounded by rust coloured walls is as plush as the store. ai???Hyderabadis can look forward to minimalistic ensembles albeit with a modern approach. It took us eight months to decide on the concept of the store and from now on all our stores will have a similar decor,ai??? says Shantanu and Nikhil, excited about their revamped venture in the city.
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ai??i?? Paulami Sen