In India to promote his collaboration with e-store Koovs, Henry Holland talks puppies, prints and psychedelic colour
BRITISH designer Henry Holland has attended his first Holi party and can’t have enough of our ‘rani pink’. Just a couple of hours in the country (his first visit here) and he’s neck deep in either interviews or shopping plans. The photo shoot for the capsule collection he designed for the e-store, Koovs, involved Holi colours and pretty models. And while he has managed to get the colour out of his trademark quiff, he’s not complaining — ‘‘I love the weather, the humidity is working for my hair, and the coloured powder is like a dry shampoo,’’ he chuckles. The designer who burst upon the fashion scene back in 2006 for his cheeky slogan tees, has a reputation for quirky collaborations, one of them with the retail chain, Debenhams. Today, he designs everything from clothes and hosiery to eyewear and patterned false nails, his tweets have a huge following and he has bravely taken the plunge in India. ‘‘I can’t set up a store here but a capsule collection helps me understand the market. I hope to be back,’’ he is refreshingly honest.
Need to know
● Navy blue is my favourite colour right now. And purple, possibly because it’s just a few shades away. I like Burberry’s polka-dot shirts from this season. And I love shoes; I’ve brought along 12 pairs with me on this trip
● 3D printing is a concept that blows my mind, and our gold jewellery with this technlogy should be ready in 2015.
For this collection, Holland, 30, says he ‘‘used key shapes to create a line that is desirable for women.’’ There are signature prints like the tropical palms and polka dots, acidic colour, and everything from kaftan dresses to trousers and leggings. Plus, he has thrown in a few tees and a pair of shorts for men. Incidentally, he began retailing at netaporter.com last week, and is thrilled with his recent strides in e-commerce (not bad for someone who didn’t train as a designer). Holland says he will be back in India for a proper holiday, but now has to rush back to his puppy Peggy, a ‘‘French bulldog with pointy ears.’’
The capsule collection will go live on May 15, priced from Rs. 1,695 (women) and Rs. 1,195 (men). Details: koovs.com