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India to promote his collaboration with e-store Koovs, Henry Holland talks puppies, prints and psychedelic colour

BRITISH designer Henry Holland has attended his first Holi party and cana��t have enough of our a�?rani pinka��. Just a couple of hours in the country (his first visit here) and hea��s neck deep in either interviews or shopping plans. The photo shoot for the capsule collection he designed for the e-store, Koovs, involved Holi colours and pretty models. And while he has managed to get the colour out of his trademark quiff, hea��s not complaining a�� a�?a�?I love the weather, the humidity is working for my hair, and the coloured powder is like a dry shampoo,a��a�� he chuckles. The designer who burst upon the fashion scene back in 2006 for his cheeky slogan tees, has a reputation for quirky collaborations, one of them with the retail chain, Debenhams. Today, he designs everything from clothes and hosiery to eyewear and patterned false nails, his tweets have a huge following and he has bravely taken the plunge in India. a�?a�?I cana��t set up a store here but a capsule collection helps me understand the market. I hope to be back,a��a�� he is refreshingly honest.

Need to know
?A� Navy blue is my favourite colour right now. And purple, possibly because ita��s just a few shades away. I like Burberrya��s polka-dot shirts from this season.A� And I love shoes; Ia��ve brought along 12 pairs with me on this trip
?A� 3D printing is a concept that blows my mind, and our gold jewellery with this technlogy should be ready in 2015.

Classic revival
For this collection, Holland, 30, says he a�?a�?used key shapes to create a line that is desirable for women.a��a�� There are signature prints like the tropical palms and polka dots, acidic colour, and everything from kaftan dresses to trousers and leggings. Plus, he has thrown in a few tees and a pair of shorts for men. Incidentally, he began retailing at netaporter.com last week, and is thrilled with his recent strides in e-commerce (not bad for someone who didna��t train as a designer). Holland says he will be back in India for a proper holiday, but now has to rush back to his puppy Peggy, a a�?a�?French bulldog with pointy ears.a��a��

The capsule collection will go live on May 15, priced from Rs. 1,695 (women) and Rs. 1,195 (men). Details: koovs.com

a��Rosella Stephen

Affordable-Papers.net

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