Eazydiner curates an all
new dining experience online
outed as India’s first exclusive dining concierge, EazyDiner isn’t your everyday foodie website. Co-founded by hospitality veteran Sue Reitz and media person Vir Sanghvi, it will offer online instant reservations, insider tips, critic reviews and dining loyalty programs. Sanghvi, perhaps India’s best-known food writer and TV host says, “The concept originated from the current upsurge in F&B space in the country. The online space is buzzing with food aggregators; more restaurants are opening now than ever before and Indians are eating out more frequently.” However, the segment lacks innovative solutions which can bring about a necessary revolution he tells us. “We wanted to come up with a solution to help diners make the right choices and put
restaurants in touch with the modern Indian diner,” shares Sanghvi.
You can pick either from cuisines (ranging from North Indian and Chinese to Japanese and Casual Eclectic), or by convenience in terms of distance. For the more evolved diner, trends and exclusive reviews can help decide where you’d like to dine out. Partner restaurants include Smoke House Grill, West View, Tribe, Taipan and Nooba. If you’re in the capital and want an exciting night on the town, their listing of clubs and bars such as Out of The Box, Hooters, Voda Bar and Alco-hole Bar are just some of the
vast offerings they review. Look out for tips by the reviewers and well as Eazydeals at certain places, which could get you half-price cocktails, complimentary wine or even discounts on the bill amount.
Apart from Sanghvi and Reitz, the platform also ropes in the likes of Vikram Oberoi (CEO of the Oberoi Group), Dinesh Nair (co-chairman of The Leela Group), Marryam H Reshii (restaurant critic) and Rashmi Uday Singh (food writer) among others. And with a cumulative 80 years of experience in the
hospitality business, the advisory team is a solid base on which the site and concept functions.
Chandni Jain, head chef, baker and owner of Bake My Day, a boutique catering service in Delhi, says that EazyDiner introduced her to a lot of interesting places in the capital. “What I really like about the site is that it doesn’t presume that the user is a novice,” she says, referring to the manner in which the site has been designed. “It’s more like friendly but expert advice. It cuts to the chase and gives you proper suggestions based on your taste as opposed to just listings,” she elaborates.
Sanghvi explains that the idea is to change the way the reservation platforms work, and hopes to provide seamless and custom-created offerings in future. Mumbai will start services soon, Sanghvi foresees. “We’re focussing on India only as of now, so after Mumbai, Bengaluru will start up, and other major cities will follow in the latter half of 2015,” he signs off.